Content is still a leading factor for increasing SEO. And using imagery is of equal importance alongside high-quality content.
One way to incorporate content and increase your website’s SEO is to add a blog. In fact, websites with a blog have 434% more indexed pages and blog articles with images have 94% more views.
Indexing is how Google and other search engines add website pages into search engine results. So, you want to have a lot of content for search engines to index or crawl. The more valuable content your website contains, the more search engines will recognize it as a credible source to include in the results. It must be great content that serves as a resource and tool that cannot be found elsewhere.
An opportunity to further increase SEO is to optimize your photos within your blog post and throughout your website.
Take a look at how to optimize your images in WordPress in 3 easy steps.
The title of your image should be the key words you wish to rank high for on search engine results. So, say for instance you were a small business owner of a shoe repair shop in a competitive market and you wanted to rank high for the key words City name shoe repair. You would name your photo as such.
2. Image Alt Tag
Alt text is used when an image can’t be displayed on the screen or when a visually impaired website user is using a screen reader. When writing an image alt tag the text needs to specifically describe what the image is. Don’t try to stuff it with your keyword. If you can include it, great, but only if it’s relevant to the image. Also avoid writing this is an image of and just use words to describe what is actually in the photo.
This is additional text added to your image that tells Google and other search engines what your image is about so that it appears when someone types in those search words. Again, it is helpful for visually impaired users using screen readers to know what the image is about. Use the description section to make your images more searchable and useful.
So, don’t forget to optimize your images. This is an easy-to-use SEO tool that can help boost your search results efforts. If you want to learn more SEO tips visit our helpful digital marketing articles or give us a shout on our contact page.