Does Your Business Need a Mobile App?
What is a Mobile App? A mobile application or app for short is software designed to run on mobile devices...
Just like a car, a website has to be maintained. Sometimes, that means routine tune-ups and other times it may mean a complete overhaul. Learn how to get more traffic to your website by knowing the issues that may be costing you business.
In this article we’ll reveal the ways your website may no longer be serving you and costing you money, along with some statistics on visitor behavior.
Visitors to a website will leave if the web pages take too long to load. 47% of website visitors expect a page to take no longer than two seconds to load.
Over half of all online searches are done from a mobile device. And for local small businesses, 88% of consumers who search for a local business on a mobile device call or visit that store or service provider within 24 hours.
In this image, you’ll see that the website looks good on mobile devices and works–the interactive map is fully functional.
Include a hero image to the homepage of the website. This is a large banner image that covers most, if not all, of the width of the screen. Its purpose is to capture the visitor and hold their attention. Hero images may be still or contain motion or video.
An example is on the Dream Sporting Trips website, even though there is text over the image, the hero image stands out and gets your attention.
This means the site is not using a private connection. Google warns users not to enter personal information or payment information. Customers will leave a website if they don’t feel it is secure. Here’s more information on how to make a website secure.
This is what a secure website looks like in an address bar, the next image is of an insecure website, and the third explains what each image in the address bar means.
Sometimes an SEO company can over optimize a website. If this is the case, Google will penalize by negatively effecting page ranking. One way you can tell if your website is over optimized is if the text is hard to read or doesn’t seem to make sense because it is filled with certain keywords. This is called keyword stuffing. Another way to tell is if there is an excess amount of links with anchor text.
Social media is an integral part of digital marketing. Visitors to a website look for social links to learn more about the company and it adds credibility to the site and the business. You can use social media as a tool to grow brand awareness and as a way to promote sales, new products or services, and to drive traffic back to your site.
Clickable icons linking to social media pages:
The Call to Action (CTA) button’s purpose is to increase conversions. What would you like your customer to do? Sign up, call, register, buy now, etc. – tell your visitor what you want them to do when creating a CTA.
There are a few tips to create an effective CTA:
You can get clever too, like the example below:
Update content regularly with current information. If the website looks outdated customers may not know if you’re still in business.
Include a navigation bar with tabs that are easy to see and follow to get the visitor to the information they want. Include contact information on all of the pages on the website so that it’s easy for the visitor to see as they click through the pages. Again, have a strong Call to Action button directing the visitor to the intent of the company.
Include contact information on every page not just the “Contact Us” page. This is an example of what is displayed at the bottom of each webpage.
Did you know, to stay relevant, a website needs to be updated every 2-3 years?
Reason alone to have a website redesign is if your competitors’ websites have gone through an update. The visitor will want to be on a page that looks more appealing. Remember, your website is your storefront and first impression of your business.
To keep the site looking modern, this crane company website makes a good use of motion on its home page with a view from the crane operator.
Each page of a website should have 300-400 words of high-quality content. This is so Google has enough evidence or confidence that the information on the website is valuable for a search result.
If you think your website is costing rather than making you money, you can call us. We’ll have a look and see how to get more traffic to your website with a routine tune-up.