Pearls of Wisdom

Things we think and things we think you should know.

How to Create Compelling Content with One Easy Trick

Once Upon a Time … The necessity for content creation seems to be “all the buzz” for improving search engine optimization (SEO) and to get a higher ranking through search engine results. But what is it that makes content intriguing ? Recently, we shared 5 tips to creating high-quality content, but there’s another key element […]

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11 Website Elements

Effective Website Elements So you’re ready to have a website built or update the one you have. Before we get started there are a few key website elements to making sure your site is effective and helps you reach your desired business goals. At first the list may seem daunting and you may not know […]

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Can Your Customers Find You?

Follow These Tips to Get More Website Traffic Many times we are asked if a thriving business needs a website, especially in the day and age of social media. The answer is yes! This is one area of marketing your business you don’t want to overlook. So, once you learn the importance of a having […]

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What’s the Best Social Media Channel for My Business?

Which Social Media Channel(s)? We write about different social media tactics often because social media is a powerful digital marketing tool. There are nearly 2.5 billion social media users worldwide. That’s an audience you don’t want to miss out on! There are several different social media channels to choose from including Facebook, Twitter, LinkedIn, Instagram, […]

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4 Smart Ways to Increase Page Rank

We’ve written about search engine optimization (SEO) and how to use best practices to get the best results. There’s something else to factor in when it comes to getting your company listed high on search results. It’s called Page Rank. We’ll delve into the importance of high page rank, and effective tools you can out […]

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5 Tips to Create High-Quality Content

High-Quality Content Your content has to stick out in a sea of other words that are equally compelling, intelligent, and well written. To get the best SEO results and high-page rankings, the name of the game is content, content, content, make that high-quality content. Well, there is more to it and you can learn that […]

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How Does Intelligent Tracking Prevention Impact Online Ads?

Intelligent Tracking Prevention The new macOS High Sierra update comes with a feature that is making waves in the digital marketing world. It’s called Intelligent Tracking Prevention. This is the prevention of cross-site tracking of web activities and usage of third-party cookies in Apple’s Safari web browser. This update will deeply impact marketers who use […]

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Ignite Your Online Community

Bring Your Online Community to Life Learn how to create synergy and life within your online community. In the last article we shared another way you can increase your search engine optimization (SEO) by creating a Facebook Group for your page. This is a fairly new online community feature that Facebook rolled out for business […]

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Create a Facebook Group to Increase Your Organic Search

Start a Facebook Group for Pages You probably know by now about the importance of staying on top of social media trends and hopefully you are using best practices to do so. Recently Facebook launched Groups for Pages. A Facebook group is a community of people who have a common interest in a niche or […]

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How to Use Backlinks for Higher Page Ranking

Move Forward with Backlinks Do you know what backlinks are and why they are so important for SEO? We like Wikipedia’s explanation that they are a reference like a citation. A backlink can also be described as a link to another website or webpage using anchor text that is hyperlinked. You may see a word […]

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