Pearls of Wisdom

Things we think and things we think you should know.

An Optimized Website is More Important than Ever for SEO

Facebook is at it again. They are changing the way business page posts are displayed. They will be in a separate feed from your friends’ and families’ posts. Find out what this will mean for the visibility of the content you wish to share and learn how to drive traffic back to your site now […]

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Best Time to Post to Social Media

When is the best time to post to social media? Knowing the best time to post to social media can be a tricky process depending on what results you wish to achieve. And social media best practices are changing at a faster pace than ever before. You may have noticed that Instagram posts show up […]

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Need to Know: What Makes a Website Secure

In an earlier post about the importance of periodic website updates or redesigns, we touched upon Google’s new requirement to have all websites made secure. But what does this mean for your website and what makes a website secure? We’ll delve a little deeper to give you the information you need to know now. We […]

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Did You Know a Website Needs Updating Every 2-3 Years?

To have an overall great website, did you know that an update is recommended every two to three years? We’ve taken our own advice and took the plunge with a new custom design, new features, optimized it for the best search engine results, put in killer graphic designs, and all the other features necessary to make it even […]

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One of the Top Social Media Tools

Interact with Your Audience No, not the put-a-ring-on-it kind of engagement, but rather, social media engagement. It’s one of the top social media tools that’s well worth its weight in diamonds. Much like dating and relationships in general, engaging your audience takes time and a some effort. Ever hear that you have to foster and […]

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Learn How to Use Email to Boost Brand Awareness and Increase Conversion Rates

Texts, direct messages, tags, Snapchats–these are just a few of the digital vehicles that seem to be driving the way we communicate in today’s world. When’s the last time you actually received or sent a letter in the mail? It’s even becoming rarer to pick up the phone and have a conversation with another person. […]

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3 Key Social Media Best Practices

Are you posting, tweeting, pinning, boosting tagging, sharing, hashtagging, etc.? If not, now is the time. There are over 3 billion social media users in the world. With multiple channels to choose from, you want to be sure you’re speaking to your audience in an effective manner and apropos manner. The rules of the game […]

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Pay-Per-Click Ads are Low Cost & Get Results Fast

Spend money to make money, a statement that holds some weight when you want to achieve sales goals. While it’s important to optimize your website and stay on top of SEO trends to reach organic search results, there is a time when paying for awareness comes into the mix. Pay-Per-Click (PPC) is a form of […]

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3 SEO Tips to Use Today

We mentioned before that the rules of the SEO game are constantly changing, so how do you stay on top of SEO trends and optimize your website to produce superior search engine result placement? A few key components are listed below that you can use today to keep your website front and center and off […]

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How an App Benefits Your Business

Having an app developed for mobile devices benefits your company by increasing awareness and accessibility by providing users a cutting-edge way to get more out of your product or services. An app is an easy-to-access platform to quickly get the information users need, make purchases, or have finger-touch entry to the tools, services, and buying […]

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