Learn How to Use Email to Boost Brand Awareness and Increase Conversion Rates - Web Jarvis
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Learn How to Use Email to Boost Brand Awareness and Increase Conversion Rates

Written by: Nicole Carbon

SEO Content Strategist

Texts, direct messages, tags, Snapchats–these are just a few of the digital vehicles that seem to be driving the way we communicate in today’s world. When’s the last time you actually received or sent a letter in the mail? It’s even becoming rarer to pick up the phone and have a conversation with another person. Is email quickly following in this path?

It used to be people would send thoughtfully-crafted emails. Now, in the age of digital communication, texting has become a form of casual speaking in written form without proper spelling or grammar rules in place.

Some of this “writing” is also spelled out with pictures and emojis to express a thought or idea and acronym usage, i.e. lol, btw, idk, nsfw (had to look that one up in the recent past), has become the norm.

Now, it is commonplace and sometimes considered a best practice to draft brief email messages with incomplete sentences with little or no punctuation for the sake of efficiency in this day age of instant at-your-fingertip access. People are no longer stopping to read through a complete message much less taking time to stop and smell any roses.

All this said, the email message is not dead. It is still a powerful form of communication and holds a lot of weight in digital marketing success rates. However, it is important to follow a few key guidelines when crafting an email message which include:

  • Personalize the subject line with the recipient’s first name.
  • Include a powerful call to action (CTA).
  • Write captivating preview text.
  • Keep the body of the email short, to the point, and separate out ideas with bullet points.
  • Use attractive images. There are free photo sharing sites we especially like, Pixabay and Kaboompics.
  • Personalize the “From” field with either your company name or the name of an individual at your company if you’re a small business or have a known point of contact, like a CEO, at your company.
  • Along with the CTA, include a signature that includes your website and contact information.

So, use this advantageous tool to add to your marketing mix. Below are some advantages of email marketing:

  • Costs effective form of advertising–costs next to nothing
  • Fast and convenient­–send 365 days a year, seven days per week and schedule them to send ahead of time
  • Efficient­–Have news to share? Maybe it’s a flash sale or any other timely news you want to get out to your audience
  • Added layer of awareness–complimentary in the marketing mix to get your message out to a broad range of people

To learn more or if you’d like us to assist you in an email marketing campaign, contact Web Jarvis today!