Need to Know: Increased Voice Search is Changing SEO
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How Does Voice Search Change SEO?

Voice Search: An SEO Game Changer

A voice search evolution is upon us and it is changing the SEO game. Amazon is tuned in with their “Alexa Loses Her Voice” commercial, which aired during Super Bowl LII.

Comscore reports that more than 50% of searches will be voice-based by 2020.

What’s affecting this increase is improved voice recognition technology with digital assistant voice search platforms such as Siri and smart speakers including Google Home, Amazon Echo, and Alexa.

According to Location World, 40% of adults now use voice search once per day and 60% of people using voice search have started in the last year according to MindMeld.

With these audio-based avenues, people are performing searches, interacting with websites, and making purchases using only their voice, which could impact visual images like websites.

Mediapos reports that about 30% of searches will be done without a screen by 2020.

Changes in the way people search

People are searching differently; they are asking full questions making voice searches longer and more complex.

There is also shorter engagement time meaning less time to make an impression.

Increasingly with time, there will be more pressure to be on top of search engine results because these are where the information is being sourced.

A local focus is more important than ever since inquires are being made on the go into mobile devices or at home with Alex and Echo type devices. In fact, Search Engine Watch reports that Mobile voice-related searches are three times more likely to be local-based than text.

How your SEO strategy needs to change to adapt

Nearly 50% of people are now using voice search when researching products according to Social Media Today.

Keyword search results will be answering a question. You become Siri, Alexa, Echo, etc., which is something to take into consideration when incorporating SEO content into your strategy. Use long-tail keyword phrases and target overall topics rather than specific terms into your content strategy.

“This proves that trying to simply rank for a keyword or two just isn’t going to cut it anymore,” says Neil Patel, digital marketing expert and New York Times best selling author.

Instead of keyword-rich content, create content that addresses questions or concerns your audience may have. By doing so, voice search will organically produce the most relevant results.

Think like a human and have a conversational tone by using phrases someone would normally use in speech as your keywords. Learn the four pillars of Google Voice Search optimization.

Takeaway

While it’s not necessary to overall your SEO strategy overnight, it is imperative to be intentionally integrating techniques that align with these shifts on how people are performing searches. If you have questions or need assistance with an SEO strategy we can help. You can give us a call, leave a message, or send us an email, we’re happy to help.