Why SEO is Important
SEO Basics Before we delve into why SEO, search engine optimization, is important, let’s get a basic understanding of what...
Many times we are asked if a thriving business needs a website, especially in the day and age of social media. The answer is yes! This is one area of marketing your business you don’t want to overlook.
Your website is your digital storefront. Your audience scrolls through tons of competitors’ websites and most likely chooses the one that comes up near the top of the search and the one that is most aesthetically pleasing to them. This is the first impression of your business, so you definitely want to have a pronounced presence, and have it look professional with good design.
Think of it this way, if someone is on their mobile device and searches for a nearby business that offers your products or services and you don’t have a web presence, guess what? You miss out on that potential customer. You may argue that your social media efforts are strong yet how many times have you gone to a social media channel when you do a Google or Bing search to find something?
With a strong web presence, your company will show up high on search results and your potential customer will have the option right then and there to call, get directions, look at reviews, or visit your actual site for more information.
Keep in mind, having a good looking website isn’t the only important factor. There are different options to consider such as weighing the pros and cons of custom versus template. And you have to make sure your website shows up high on search engine results. This is achieved by optimizing your site in the development stages. This is more important now more than ever!
Other factors to consider that are also important for your website include:
We can chat about your individual goals and needs. Contact us and we’ll help to make your business soar in the New Year!