Tell your story and tell it often. Share what you want your viewers to know. A blog is a creative way to interact with your visitors while increasing your online presence and building brand awareness. You become a resource for information, news, or entertainment. Including a blog customizes your website and makes you stand out in the crowd. The benefits of adding a blog to your website are tenfold. There are no hard and fast rules for blogging, just best practice usage and years of expertise–we are a Sarasota digital marketing company and we have both!
Give your readers customized content that is relative to your business and interesting to your readers. Including a blog on your website allows for your company's personality and voice to shine through. The more high-quality content you produce, the more awareness, trust, and brand loyalty you create, and brand loyalty leads to a better bottom line. Blogging is a great way to fuel the fire of information your viewers crave. If you don't have time to keep up with a blog, we’ll keep your creative juices flowing for you by producing fresh content that is applicable and informational to your audience and we can work together to get any news out that you wish to share.
You can create interaction and engagement with your viewers by including a comments section and social media icons to your blog. Readers can voice their thoughts, praise, or provide invaluable feedback. You are able to create a two-way conversation with your viewer, get to know them, build relationships, and expand your reach. Additionally, your viewers may share your content with their audience on their social media outlets, generating more outreach and engagement for you.
Blogs add value because they can directly generate leads, produce sales, and expand your audience far beyond the normal reach. The more content with keywords you put out there that are linked to your website, the more likely your website will show up in organic searches. High-quality blog posts double as shareable social media content on your own social channels, driving traffic back to your site.