How to Create Compelling Content with One Easy Trick

Once Upon a Time … The necessity for content creation seems to be “all the buzz” for improving search engine optimization (SEO) and to get a higher ranking through search engine results. But what is it that makes content intriguing ? Recently, we shared 5 tips to creating high-quality content, but there’s another key element […]

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What’s the Best Social Media Channel for My Business?

Which Social Media Channel(s)? We write about different social media tactics often because social media is a powerful digital marketing tool. There are nearly 2.5 billion social media users worldwide. That’s an audience you don’t want to miss out on! There are several different social media channels to choose from including Facebook, Twitter, LinkedIn, Instagram, […]

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How Does Intelligent Tracking Prevention Impact Online Ads?

Intelligent Tracking Prevention The new macOS High Sierra update comes with a feature that is making waves in the digital marketing world. It’s called Intelligent Tracking Prevention. This is the prevention of cross-site tracking of web activities and usage of third-party cookies in Apple’s Safari web browser. This update will deeply impact marketers who use […]

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Best Time to Post to Social Media

When is the best time to post to social media? Knowing the best time to post to social media can be a tricky process depending on what results you wish to achieve. And social media best practices are changing at a faster pace than ever before. You may have noticed that Instagram posts show up […]

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One of the Top Social Media Tools

Interact with Your Audience No, not the put-a-ring-on-it kind of engagement, but rather, social media engagement. It’s one of the top social media tools that’s well worth its weight in diamonds. Much like dating and relationships in general, engaging your audience takes time and a some effort. Ever hear that you have to foster and […]

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Learn How to Use Email to Boost Brand Awareness and Increase Conversion Rates

Texts, direct messages, tags, Snapchats–these are just a few of the digital vehicles that seem to be driving the way we communicate in today’s world. When’s the last time you actually received or sent a letter in the mail? It’s even becoming rarer to pick up the phone and have a conversation with another person. […]

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3 Key Social Media Best Practices

Are you posting, tweeting, pinning, boosting tagging, sharing, hashtagging, etc.? If not, now is the time. There are over 3 billion social media users in the world. With multiple channels to choose from, you want to be sure you’re speaking to your audience in an effective manner and apropos manner. The rules of the game […]

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Pay-Per-Click Ads are Low Cost & Get Results Fast

Spend money to make money, a statement that holds some weight when you want to achieve sales goals. While it’s important to optimize your website and stay on top of SEO trends to reach organic search results, there is a time when paying for awareness comes into the mix. Pay-Per-Click (PPC) is a form of […]

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How to Stay on Top of SEO Trends

The rules of the search engine optimization (SEO) game are constantly changing, seemingly as quickly as the seasons. What worked well just a few months back may no longer be relevant today. With so many factors playing into the mix including backlinks, hashtags, shares, videos, images, keywords, etc., how do you stay up on the […]

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Does My Website Need a Blog?

The benefits of adding a blog to your website are tenfold, but first, let’s start with what a blog is. Think of a blog as an ongoing stream of telling your story, who your company is, and use it to become a resource to others in your company’s industry. It’s also a way to bring […]

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