What is the Easiest Website Builder?
So you know the importance of having an online presence and are ready to tackle getting a website of your own up and running. There are many template-based platforms out there including VistaPrint, SquareSpace, Wix, and WordPress. How do you know which is the easiest website builder for you?
There is no reason to have a website that only offers information that’s out of date or stale. Each of these platforms makes it easy to edit and update information by yourself as it changes with your individual business, whether that’s hours of operation, team member profiles, special promotions, etc.
Although having a website that is easy to make changes to is important, there are a few more considerations to take before leaping into that website building abyss. The easiest being; what is your ROI (return on investment)?
If building your own website takes you away from bringing in new leads or helping existing customers, then you could be a long way from seeing a ROI on your soon-to-be new website.
Not to mention, what happens when you are ready to start your next chapter of business like selling things online, where do you turn to get help with an ecommerce site or expand and grow in other ways?
On the other hand, if these growth factors aren’t concerns you wish to address yet, but rather just want to get a website up and running to get your business out there, then a template-based site such as VistaPrint, SquareSpace, or Wix may be the way to go.
Only problem is, imagine your new SquareSpace website (or whichever platform you prefer) is finished just the way you want, but what’s next? Do people magically appear at your doorstep because you have a website?
Unfortunately, this is not always the case. More often than not, you need to build an online presence before you start showing up in search results for whatever your business may be. An experienced web design company is where you could turn.
A key benefit to turning to a professional web design and development company is that when they build your site with optimization tools (SEO) put into place throughout the website.
This is to help make your website show up in search engine results when someone (your potential customer) is searching for a product or service you offer.
As a Sarasota web design company, one part of our creating a client proposal includes market research. This shows you how competitors are building an online presence and how you can compete.
93% of online experiences begin with a search engine and 47% of people click on one of the first three listings.
One of the things we do for our clients while conducting market research is finding which keywords and long-tail key word phrases their potential customers are using to search the internet for a product or service a business like yours is offering.
You can fill out the new client questionnaire and we can look at how to improve your online presence.
If you’re at the crossroads of what is the easiest website builder and whether or not to take a try at it yourself, contact us. We’d love to help walk you through it and answer your questions along the way.