Email marketing is another avenue to get news, products, and information in front of your customer. There may be too many benefits to mention, but we’ll give you an idea. The cost is next to nothing, it reaches a global audience, keeps your brand front and center, serves as a communication platform to deliver up-to-the-minute information, and helps increase your customer base. It also wears multiple hats serving purposes such as the modern-day thank you letter, providing electronic receipts from purchases, sending reward offers, reminders, and there’s more…
It’s easy to draft a message and hit send, but are you sure you’re reaching the right audience, do you know which follow-up actions are necessary to accomplish your end goal? We take a precise approach to communicate with your customer and come up with insightful content to ensure your message is being opened and read rather than ending up in the trash folder. After your email has been sent, we have analytic tools to see who reads your message, what topics have their attention, and how far they went with your specific call to action. From the information we gather, we take concessive actions to ensure your brand message is out there loud and clear.
Email isn’t going anywhere; in fact, the Radicati Group reports that email use worldwide will top three billion users by 2020. Your website is the face of your company and your virtual storefront. You’ve done the work to build a stunning site that overachieves in the performance category, now make sure to show it off! Take this smart route to direct traffic straight to your storefront.
Email marketing acts as another selling technique and your customers want to hear from you. Statista reveals that 86 percent of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15 percent would like to get them daily. It’s also another cost-effective and eco-friendly way to send newsletters, thank yous, receipts, reminders, stream videos, and share photos; the options are endless.