What is a Mobile App?
A mobile application or app for short is software designed to run on mobile devices such as smartphones and tablets. They provide the user with at-the-fingertip access to information and also perform functions. In this article we’ll so examples of common uses for mobile apps and how to find an app developer.
Tech Crunch reports people use 9 mobile apps daily and 30 monthly.
Apps can be developed to compliment a website. This was the case with Athletic Junction Events, an online ticketing system for school and sporting events. Once a ticket has been purchased though the website, the buyer receives a scannable QR code. An app had been developed so the seller could read the QR code though the app allowing admission into an event.
An Alternative Solution
An app solves a problem and adds another layer of capacity to a website. It offers the user a faster functionality than a web browser.
A good example is a mobile app for an airline. It allows the user to check into their flight and have access to an electronic boarding pass.
An alternate would be to either print a paper boarding pass from the airline’s website or check in at either a kiosk or a ticket counter at the airport to obtain a paper boarding pass.
It’s clear to see the mobile app offers a faster more efficient alternative to what a website can do.
The average U.S. adult spends 2 hours and 25 minutes per day on mobile apps.
Another example of how a mobile app provides the user with a valuable function is a banking app which allows for mobile deposits from a smartphone or tablet.
Mobile App Key Elements:
- Offers a solution/solves a problem
- Technical innovation
- Great design
- Capabilities/key functions
- Works on both Android and iOS mobile devices
Examples of Top Mobile Apps
All of these mobile apps offer some type of service or feature that adds convenience and saves the user time.
OpenTable is a restaurant reservation app that let’s you search for restaurants and make reservations. You can also see reviews, view menus, and filter my map and features.
Pandora is a music app that creates stations around an artist, song, or genre you select. You can “thumbs up” or “thumbs down” a song so it better selects music that suits your liking.
Venmo connects to your bank account and allows you to send and receive money quickly. It has a feature to remind the payer if they have not yet paid. Once they pay you can transfer funds directly into your bank account.
Uber is a transportation service app that let’s you arrange for a ride to a specified destination. Before you confirm your ride, you can see how long it will take and choose which type of car you would like with pricing included. After you select and confirm your pick up location, you can see where the car is on a map in real time.
Snapseed is a photo editing app that allows you to edit photos from your phone. You can balance exposure, scale shadows, crop, and other editing features.
Questions to ask before having an app built
What are the benefits of the app to the customer? Is it providing them value? Does the user have to provide a log in? If so, an app can help with efficiency because the user can remain logged in and have access to the information they want in just a few short clicks.
Find an App Developer
Make sure the company thoroughly understands your business to see if a mobile app is right for you. They should ask key questions about your company and what goals you wish to achieve. Another thing to look for is a diversified portfolio to see the capabilities of the app development company.
If you are wondering if a mobile app is right for your business and need help to find an app developer, you can contact us and we’ll discover the best digital solutions for you.