You want to have a prominent and consistent presence to increase customers, attracting new ones and keeping current ones loyal, to see your bottom line increase. There isn't one magic button to make this happen. What's needed is a well-thought-out strategy sprinkled with a few moving parts harmoniously working together to achieve your business goals.
Unlike the classic white shirt that never goes out of style, your website needs to update it's look and operations more often than you think. It's not all about the appearance, website updates are essential to create a great user experience, so your visitor will actually want to land on your site, stick around, and stay a while. Speed is another factor, updates ensure page loading speeds are up to par so you don't lose your visitors' interest. Lastly, and maybe the most important aspect of keeping your website modernized, is for security to keep it safe from unwelcome hackers.
The look and feel of your company should leave a lasting impression. Be unforgettable by giving your audience some eye candy with awe-inspiring designs and create a favorable thought and feeling when they think of your brand. Everyone appreciates something easy on the eyes and warm and fuzzy feelings that can be conveyed through the right visuals.
Filtering through pages of web results sends anyone to sleep. Your business needs to rank high on search results to give customers the best chance of finding you. With just a few smart techniques used to optimize your site, we get you climbing to the top and keep you there.
While applying best-practice optimization tactics is vital to your search engining ranking, there are two things to know–for a new business it can take a little while for organic SEO processes to show results and adding a little boost to marketing efforts is oftentimes necessary. This is where pay-per-click (PPC) advertising can bridge the gap between organic searches and volume of traffic. A gentle advertising push on search engines or social media sites means you’ll be seen by more people and faster than non-paid methods alone.
Want to reach your audience with news you want to share immediately? Email marketing allows you get a time-sensitive message out without having to plan ahead or make an advertising deadline. And it wears many hats, it may be used as a follow up to an action somewhat took on your website, as a way to say thank you, to send helpful information in the form of a newsletter, or simply to say hi so you stay front and center to your audience. Best part of it all is that it costs next to nothing.
Digital marketing 101 includes engaging and interacting with your audience. But how do you do this effectively through a screen? take advantage of the various channels of social media. You can start following potential customers, use tagging and hashtags, comment, like, retweet, and share posts. These are all ways you can continue to pop-up in front of your audience. Used the right way, social media is also a creative vehicle to have a two-way interaction through the screen.