Which Social Media Channel(s)?
We write about different social media tactics often because social media is a powerful digital marketing tool. There are nearly 2.5 billion social media users worldwide. That’s an audience you don’t want to miss out on! There are several different social media channels to choose from including Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc., but how do you decide which one(s) are best for your business? Is more, more? Or, is less, more?
There is no one-size-fits-all answer because each business is unique and every industry speaks to a different audience. Some content and imagery may be shared across different channels to multiple your message, while other posts cannot be cross promoted. With the help of this guide, you can learn more about each social channel’s features and determine from there which suits your business marketing goals best.
While you have a little more wiggle room with content here, remember to add images or videos to your posts. Posts with videos or images are much more likely to get read and be shared, commented on, or “liked” by users. Facebook for business is the best platform to use to build brand loyalty.
Think of tweeting almost like chatting, but in a (mostly) positive way. This platform allows you to get your word out there, literally, by allowing you to have a conversation with your audience. That in itself could be an effective strategy to increase interaction and engagement. This platform I best for having public relationships. Recently, Twitter moved from 140 characters to double that, 280. This allows to be even chattier, but you want to be sure you are sending the right message that is conducive to your brand out there. This platform is a great for real-time news that you want to get out there fast.
This may be our all-time favorite business-networking site. LinkedIn is great for B2B and business development. From your profile, you can connect with other industry insiders, almost like a modern—day Rolodex. Your business page is a place to showcase your expertise in your line of business.
If you are in the retail, art, food, entertainment, and beauty businesses, this is your bread and butter. In your industry, you have the opportunity to share attention-grabbing imagery to showcase your products or services. Instagram is very visual, but there is opportunity here to make good use of hashtags. For effective posts, use up to 25-30 hashtags to gain followers and awareness.
Like instagram, Pinterest is a great channel to showcase your business especially if you are in the arts, clothing, and food industries. There is almost no social interaction here, so this is best used more so for an idea board and to show your audience your savvy style.