Having a presence on social media is a powerful way for you to interact and engage with your audience and to get your brand front and center. According to Statista, there are nearly 2.5 billion social media users worldwide and that number continues to grow. GlobalWebIndex reports that over 30 percent of time spent online is on social media platforms, amounting to more than two hours a day. Now is the time to get social and we’ll do the chatting for you.
Interact, engage, and expand your reach. How do you do that through a screen? Getting your brand into your audience’s head is accomplished through a mix of liking, sharing, and commenting on posts; using hashtags; and following relative people and pages, tagging them in your posts. Sometimes a picture is worth a thousand words and a fantastic photograph or a few, with little or no text, may do wonders for your brand awareness as well. We’ll publish content and photos about your brand that people will want to share, retweet, like, pin, and post.
How do you know what to post and how often? There’s a method to the madness. While frequent social networking is necessary to achieve your goals, there is such as thing as too much chatter and you don’t want to be put on mute. Your networks want to know there’s a person on the other side of those posts and not an egotistical one. While a little promotional content is ok, it’s not ok to brag on yourself too often. Publish a strategic mix of common interests, provide your networks useful information relevant to your industry, share attractive images, and there’s a little room left for self promotion too.
Different social networks are beneficial to different business sectors. Facebook is the most popular social platform; yet, Twitter, Instagram, LinkedIn, and/or Pinterest might be better suited to spread your brand awareness. While you think more may be better, that’s not always the case. We’ll get you the recipe for the right mix of social networking platforms, it may be just one or a combination, that leads to the most success.