Did you know that 67% of small businesses that have a website have annual sales of $2,500,000 – $4,500,000, according to Statistic Brain Research Institute. Web design services for small businesses may be beneficial to shop owners/service providers.
In this article we’ll show you the stats of how customers use websites and how it relates to finding a business that fulfills the product or service they want.
With over 3 billion users the Internet is here to stay, that number is up from just 738 million in 2000. With 71% of small businesses having a website, the majority of the competitive market is already attracting online customers.
The buying and selling world, two sides of the coin
There’s two sides of the coin here, the customer looking to purchase a product or service from a business and the business that provides that product or service.
The economy keeps flowing because the two sides need each other.
1st Side: Customers
The first side are customers who have a need and they want a product or service to fill it. They want it now so they turn to the quickest thing they know, the Internet. They might only use it to find what business is closest or they might make a purchase right there online.
2nd Side: You (Small Business Owners)
The second side is you, the small business owners. You’ve spent countless hours planning and building your business and you know the ins and outs of running the day-to-day operations. You strive to offer the best products or services within your industry so that your customers find your business to make a purchase.
The customers create the demand and you supply what you are good at: providing the best products or services in the local area.
Why is a website important to my small business?
Here are small business website stats:
- 83% of small business owners who have a website feel they have a competitive advantage on those without a website
- 91% of customers have visited a store because of an online experience
- 37% of customers use the Internet at least once per month to find a store
- 68% of users who conduct local searches on their smartphone go to a store within 24 hours, and nearly 50% make a purchase within a day
- 30% of small businesses with a web presence generate more than 25% of their revenue online
- 50% of online sales are lost when visitor’s cannot find content
- 64% of shoppers who are dissatisfied with a site will go somewhere else to shop the next time
How can my customers find me?
Website visitors perform a search on engines like Google, Bing, or Yahoo. When doing so, keywords or phrases are typed into the search bar. In order to produce the best website results that match the product or service they want, the search engines crawl or index websites that are most relevant to the keywords or phrases that were searched for.
There are two types of ways website results appear, organically or through paid search advertising.
Search engine optimization (SEO) is a form of organic search. Websites are optimized for certain keywords or phrases that align with what product or services they offer and incorporate these keywords throughout their website pages making them appear in search results.
Backlinks are another organic method. These are links from other sites that direct back to your site, this is comparable to being recommended. This is accomplished by creating high-quality content that people share, which can be through social media or backlinks on their website’s blog.
A third method of organically optimizing a website is to list your business on online places and maps such as Google My Business. These are free listing that show your business, reviews, contact information, and a location on a map online.
Paid search is a form of paid advertising in the form of a bid-based text search or pay-per-click (PPC); you pay when a person clicks on your ad. Your ad appears on search engine sites or other websites that are related to the keywords chosen for your campaign.
How do I create a website that gets me more customers?
To create an effective website that will help to get more customers a few key elements are needed. The first being an eye-catching header image that is aligned with the website’s content. The design or layout needs to be easy to follow and navigate to give the visitor the information they want and lead them to the action the business owner is wanting them to take. Next is to include high-quality, original content on each page of the website. Lastly, a powerful call to action (CTA) is needed to generate leads and increase conversion rates.
Conclusion: Putting everything together
Ultimately, a small business needs a website so that customers can find the product or services they want, which your company offers. You can opt to build your own website or choose to have a professional web design company build a custom web design for small businesses that includes these essential elements that draws leads and results in getting more customers. Contact us to build you a website that produces results.