The Challenge

Since 2014, Dusty and Danelle Crary, owners of 7 Lazy P Outfitting, have helped hundreds of people explore and enjoy the vast expansion of the Bob Marshall Wilderness in Montana. 7 Lazy P Outfitting needed a website redesign to showcase their stunning summer trips as well as provide potential guests with an insight into what a trip is really like.



Our Solution

We knew we wanted the 7 Lazy P website to give guests a true taste of Danielle and Dusty’s hospitality and attention to detail while also displaying the breathtaking scenery guests get to enjoy. Original photography and footage from every trip is featured throughout the site and inside each individual trip itinerary. The site structure and navigation was designed to allow us to take full  advantage of several keywords for better SEO practices. Not only did this allow for us to get 7 Lazy P to rank for specific keywords, but it also streamlined a guest users search process.

See how we made the backcountry even more accessible…

Pages per Session Up 22.67%

New Users Up 10.47%

Average Session Up 26.58%